Digital marketing in the Philippines pertains to marketing activity held in digital technology, mainly when referring to the Internet. Many activities under this umbrella include:
- Create and distribute content and cross-post it across different platforms (content marketing).
- Running digital ads across the web (digital advertising).
- Increasing a website’s traffic and visibility on the search engine results page (SEO).
Data is more accessible to touch and gauge with digital marketing. It’s also easier to make adjustments to your current campaigns.
Digital marketing is a viable career path due to its nature. According to Payscale, a digital marketing manager in the Philippines has a pay range of ₱30k₱1m, with ₱370,939 as the average.
This article will discuss the career paths within digital marketing in the Philippines.
Generalists and Specialist
In digital marketing, you can become a generalist or a specialist. Generalists handle a little bit of everything, such as social media, SEO, SEO content writing, and email marketing, and make you more valuable to the organization due to the hats you can put on. A generalist digital marketing route allows you to see the whole picture.
On the other hand, if you have a strong interest in and knowledge of a particular niche like SEO (one to two niches), you might also want to become a specialist. Through the specialist’s in-depth knowledge and expertise in a specific channel, targetive strategy conceptualization and execution are more effective.
Careers in Digital Marketing
Digital marketing specialist
This career is a jack-of-all-trades, having 2-4 years of expertise and experience. They help lead and execute digital campaigns and represent their agency or employer during client and vendor meetings. They have dipped their fingers in many specializations, such as SEO, SEM, PPC, email marketing, and social media marketing.
Social media specialist
Social media specialists help run and oversee their clients’ social media; they are usually hired in-house through an agency or even independently. They have a strong knowledge and understanding of how social media algorithms work so that they can craft content that is striking to their audience. They also track the analytics and reports of the content that they’ve made. They also collaborate with copywriters, content creators, and web developers.
Project Manager
Project managers spearhead different stages of projects, from initial planning to final execution. They may also develop campaigns, collaborate with project teams, delegate tasks, and ensure the final product is high-quality and delivered on time.
Copy and Content Writer
Digital marketing requires communication, a timeless skill. Content and copywriters help make that more accessible; they produce written content for social media, blogs, and emails. They understand the target audience for each platform they write for and collaborate with clients and other digital marketers to create persuasive monthly marketing campaigns.
SEO Specialist
In the realm of SEO services, there’s also an SEO specialist! The SEO specialist optimizes websites to improve ranking in search engine pages. They also do keyword research, assess competitor websites, and analyze existing content. They also review the user experience of a particular website and what things can be improved.
Graphic designer
The graphic designer works on illustrations, text, colors, and images to produce visually appealing content for client social media and website assets. These assets are used for digital advertisements, apps, newsletters, and websites. Their most frequent collaborators are photographers, videographers, and ad specialists.
Wrapping Up
Digital marketing is a lucrative industry to enter. Many roles and career growth opportunities await, and it’s also relatively high in demand. However, embracing growth and keeping up with the ever-changing digital landscape is crucial.
There are also many careers that you can explore within this industry. The combined specialties, experiences, and talents of these roles within a team create many quality campaign outputs. There is no real lead star in a digital marketing team; this is because everyone is crucial to a campaign’s success.
