Game Recommendations
For online casino users who have a hard time picking a game or want to explore new games, AI can be a big help. Online casinos that use AI can get to know their customers better, allowing AI to suggest games to them. These suggestions come based on a player’s previous history and recommend games based on certain themes, formats, or even bonuses they’ve taken advantage of in the past.
Gambling
Over the last handful of years, online betting has taken off. Everything from sportsbooks to online casinos has grown by leaps and bounds. There are more options than ever, including online sweepstakes casinos, which allow players to participate in games using virtual currency or sweepstakes entries instead of directly wagering real money. These platforms typically operate by offering players a chance to win prizes through the purchase of virtual currency, which can be used to play games like slots and table games, while still adhering to legal requirements in certain regions.
Behind the scenes of countless betting platforms is a set of emerging technologies like artificial intelligence and machine learning. Similar to many other industries, online casinos are just scratching the surface of what AI can provide. Artificial intelligence has started to improve these platforms in a variety of ways and will continue to do so in the future. Here are some of the ways that AI is going to influence the future of online casinos and other platforms within the betting industry.
Chatbot Support
While not everyone is a fan of getting assistance from a chatbot, they are getting much better thanks to AI. They are becoming smarter and more supportive, allowing online casinos and countless other platforms to use them as the first line of customer service. AI-enabled chatbots can help direct customers to FAQ pages or offer answers to simple questions without having to get a real-life customer service rep involved. This can help expedite the process for both casinos and their customers in a way that benefits everyone.
Predict Player Behavior
Artificial intelligence can monitor and predict player behavior for a lot more reasons than merely recommending new games. Regular casino users create loads of data that AI can collect and analyze far better and faster than any person. They get to know a player’s habits and patterns, helping casinos create a more personalized experience by offering specific game features and bonuses that players will like.
At the same time, AI analyzing player behavior can also help players practice responsible gambling habits. AI will help to monitor things like the amount of time someone spends on a specific game, how much they’ve lost, and if their habits on that particular day are out of the ordinary. This can help to set up betting limits and allow casinos to warn players if their behavior is becoming unsafe or detrimental.
Improved Security
Security is quickly becoming a huge area of focus for online casinos. After all, they are processing an endless amount of transactions and handling endless amounts of money. If the platform isn’t secure and those financial transactions aren’t conducted safely, there can be serious consequences for everyone involved. They need to use every tool available to maintain a secure platform, which now includes AI.
Artificial intelligence is able to analyze data and detect suspicious activity that could indicate potential fraud, money laundering, or other serious infractions. In fact, AI can help identify any unusual activity or potential flaw in a casino’s security system. This will help to safeguard all financial transactions and all personal information that customers have stored with an online casino.
Virtual Reality Gaming
Of course, it’s not all about safety and security when it comes to AI and online casinos. Artificial intelligence is also helping to take gameplay to another level by being paired with advances in virtual reality technology. By combining the two, online casinos can create experiences that mimic what it’s like to be in a physical casino.
Perhaps the best example of this is the development of live-dealer games. These games include video streams and live chat features that allow players to interact with dealers online the same they would if they were at an actual casino table. They can even connect with other players, creating a virtual community of players that feels like the real thing. Thanks to AI, online casinos are able to create a truly immersive experience for customers that would not have been possible a few years ago.
